In this article, Nigerian Guide will list and discuss about the top 7 most popular beer brand in south-eastern Nigeria currently in this year 2023. Beer is an alcoholic beverage taken by most young adults and the elderly alike, and they are produced by the process of brewing and fermenting of starch gotten from cereal grains such as rice, malted barley, wheat, maize, to mention but a few.
Although beer is taken by majority of the adult population in the country, particularly in the south-east, abusing it is bad and can lead to serious health challenges; that is why beer producers always ensure to add “drink responsibly” either on their product body or their various marketing campaigns. Nigerian Guide also advises the general public to drink responsibly, and we want to state that this article is purely for informational purposes as we do not represent any beer brand in any part of the country. That said, the leading beer brands in south-eastern Nigeria are discussed below.
TOP 7 MOST POPULAR BEER BRANDS IN SOUTH-EASTERN NIGERIA 2023
The following are the 7 leading and most popular beer brands in south-eastern Nigeria this 2023 in no particular order:
HERO LAGER BEER
Hero is More than a social function drink. Though it has been an inspirational symbol in Nigeria since its launch in 2012, it has tapped into positive associations with the south-eastern region’s loyalties, struggles, traditions, and tastes. Hero is a beer for locals, by locals. A beer that is truly the beer of the people. it is usually referred to as “O mpa” by the locals in Igboland, signifying its status as the “father of beers” in the south-eastern part of the country. Hero Lager Beer is manufactured by International Breweries Plc, and it is made of barley, sorghum, hops and water.
LIFE LAGER BEER
Life Continental Lager Beer, popularly referred to as “mmanya ndu”, by Igbo people, that is to say, “drink of life”, is made from the choicest grains, the finest hops and the purest waters. It contains 5 per cent alcohol and is one of the leading beer brands in the south-eastern part of Nigeria produced by Nigerian Breweries Plc. Life Lager Beer is innovative beer that resonates with the never say die attitude of the Igbo people, and it is expertly brewed to give that rich, crisp distinctive taste and well-rounded aroma in true quality fashion of the master brewers. As a leading South Eastern beer brand, Life Lager beer promotes the beliefs, as well as the cultural and traditional values of the Igbos. It has also been at the forefront of stimulating the progress of its consumers through its numerous grassroot initiatives.
Tiger is an award winning, World acclaimed lager beer, born on the streets of Singapore in 1932 and present in over 100 countries across the globe. It is distributed in Nigeria by Nigerian Breweries Plc, the largest brewery in the country, and it has a massive market in the south-eastern part of the country. Tiger Beer is brewed with the highest standards using the finest hops and malted barley, and it boasts of a uniquely refreshing taste and crisp golden-brown colour.
Turbo King is yet another beer brand that is widely popular in the south-eastern part of Nigeria. Symbolized by the Lion, which is the king of the jungle, Turbo King, was introduced in June 2007. It is an international brand available in many other African markets and attracts beer drinkers that appreciate a stronger beer. Full-bodied and pleasant tasting Turbo King with 6.5% alcohol is made from Water, Sorghum, Maize, Malted Barley, Sucrose, Caramel and Hops and is very popular amongst men. Turbo King enjoyed widespread acceptance right from the launch and has made tremendous impact on the stout/dark ale segment of the Nigerian, particularly, south-eastern Nigerian beer market. Turbo King is available in both 60cl and 33cl bottles and packed in crates of 12 and 24 bottles respectively.
STAR LAGER BEER
In the tradition of the great lagers of the world, Star Lager Beer stands out as one of the most popular and legendary drinks in Africa. Since inception of the beer in June 1949, Star Lager Beer has been synonymous with success, class, and modernity. Star Lager Beer, a product of Nigerian Breweries Plc, quickly attained market leadership in 1960, and became one of the most popular beers in Africa. Star Lager Beer was a pioneer in multi-media advertising and was one of the first beers to be prominently featured in television advertisements.
Star Beer was first introduced into the Nigerian market in 1949, making it over 72 years old. Star Beer then rapidly attained market leadership in 1960, becoming one of the most popular beers in Africa. It is one of the most consumed beers in Nigeria, particularly in the south-east and it continues to set the pace for others to follow. many Igbo people love Star Lager Beer and it is very hard not to see Star at any of their functions. The ingredients that make up Star Beer are: Water, Malted Barley, Hops, Malted Sorghum, Sucrose, and the beer is composed of 5.1 per cent alcohol. Star Lager Beer is cold filtered to ensure its superior quality and optimal cold refreshment.
GUINNESS EXTRA STOUT
Guinness Extra Stout is a product of Guinness Nigeria Plc, the home of the first Guinness brewery outside of the British Isles. The first bottle of Guinness Foreign Extra Stout in Nigeria was brewed on the 30th of November 1963, three years after Nigeria’s independence, opening up opportunities for the overseas Guinness Foreign Extra Stout brewing in other parts of the world. Two years later, in 1965, Guinness Nigeria was listed on the Nigerian Stock Exchange. Today, Nigeria is the world’s second largest market for Guinness, and the south-east is one of the many regions in the country where this premium beer brand is consumed.
Heineken is a premium beer born in the Netherlands and raised by the world. It was established in 1873 by Gerard Heineken, and has since gone on to become one of the leading beer brands in the world with Nigeria not being left out. Heineken is distributed by Nigerian Breweries Plc, and it’s iconic taste comes from its simplicity, quality and dedication to pure natural ingredients: the perfect medley of malt, barley, hops and their own special A-Yeast. This premium beer brand can be found in abundance in the south-eastern part of Nigeria and is used to celebrate every important occasion. You can also spot Heineken at top local bars in the east as it has a very large and thriving market over there.