The 10 best and most popular Public Relations (PR) companies in Nigeria currently in this year 2023 will be discussed in this article. According to Indeed, a PR firm is a company of public relations experts that specializes in managing public image and engaging with a client’s audience. Many public relations companies abound in Nigeria but we have narrowed our discussion to just ten of them due to their track record and trust over the years.
TOP 10 BEST PUBLIC RELATIONS (PR) COMPANIES IN NIGERIA 2023
The following are the 10 best and most popular public relations (PR) companies in Nigeria this 2023 in no particular order:
Absolute PR is one of the leading public relations firm in Nigeria today. The company was incorporated as a brand and reputation management firm in 2007 and in 2009, they commenced operations. In the year 2018, Absolute PR became a member of thenetworkone, a global association of independent agencies with head office in the United Kingdom.
Their vision is to be the most understanding, most creative and most disciplined brand and reputation management firm in the world meeting the greatest expectations of their stakeholders, while their mission is to put smiles on the faces of their stakeholders by providing strategic business solutions using both conventional and unconventional methodology to achieve the ultimate goal of the client and other stakeholders.
Some of their clients include the likes of Omo, Sunlight, Close Up, Moneygram, Dulux Paints, Spectranet, Knorr, Total, Pepsodent, to mention but a few.
The services they render include the following:
- Health PR
- Media Relations
- Branding, and
BROOKS AND BLAKE
Brooks and Blake is a trusted PR company in Nigeria with the expertise that satisfies many of their clients. The company is known to apply innovativeness in their design and implementation of bespoke communication plans. With many years of experience under their belt, Brooks and Blake has truly earned their right to sit among the elite PR companies in the country today. They were awarded best PR agency in 2015 and best PR agency of the year by Marketing Edge in 2016.
The services they render include:
- Perception Management
- Perception Audit
- Strategic Brand Corporate PR, and
- Events Management
Alder Consulting, one of the foremost PR companies in Nigeria, was founded by Mr. Leke Alder in 1996. They are a vision forward organisation defined by the quality of their ideas and these ideas are used to transform nations and organisations. Years ago, they introduced branding as a professional discipline to Nigeria, publishing the nation’s first research-based brand report, the Alder Brand Report.
That spawned a new industry and transformed members of the advertising industry into brand communication companies. Before long, the corporate landscape became refurbished with new logos and corporate identity displays. At Alder, they believe that branding is not corporate identity. Corporate identity is a brand expression, much like advertising is brand communication.
They also re-invented the professional landscape — the first brand manager in the service sector was appointed by Alder Consulting for a bank client. Today, there are few corporate affairs managers and mostly brand managers. They then introduced a quaint expression into the corporate lexicon called ‘acculturation’. This was their culture program for new and reinvented brands. This program has come to stay as many brand consultants now hold acculturation sessions during their branding programs.
Because of their work, newspapers created brand sections and a slew of specialty magazines focused on branding emerged. Such is the power of ideas. Their team draws on broad industry experience and networks to create the most powerful outcomes for their clients.
The services they render include:
- Social Media
- Traditional Media
- Design, and
SESEMA PUBLIC RELATIONS
Founded in 2002 by PR and Marketing veteran Alima Atta, Sesema PR specializes in PR, marketing communications and digital marketing for brands and companies established in – or planning to launch in – Nigeria. Their clients operate in a range of sectors including FMCG, ﬁnance, healthcare, technology and telecoms and include the likes of Guinness, Visa, Etihad Airways and Cisco Systems.
Thanks to their pioneering vision and approach, they boast many ﬁrsts for a PR agency in Nigeria, including the ﬁrst specialist digital marketing department. Sesema PR was selected by the world’s largest PR ﬁrm, Edelman to be its affiliate in Nigeria and other parts of West Africa from 2007 – 2015. They also have a partnership with the award winning, event management/PR company The One Event in Ghana, allowing them to offer their services across West Africa.
Quadrant MSL is a leading Strategic Communications Consultancy, a member of MSL Group and part of multinational Marketing Communications group, Publicis Groupe Global.
As a consulting company, their people remain their biggest asset with their diverse skills, knowledge base and interests from a variety of backgrounds, which allows them harness their capabilities in building influence and creating impact through creative storytelling.
The idea behind Media Panache Nigeria emerged from founder Timilehin Bello’s desire to create a tech and digital driven public and social relations firm in 2016; one founded on a business model that is exceptionally unique and truly effective.
Media Panache is a team of young experts who have access to influential people and platforms, and have chosen to let their ideas run wild in developing unconquerable styles that will help them deliver outstanding results for clients, stakeholders and Investors.
Their services include:
- Annual PR
- Content creation
- Community relations
- Press conference
- Product launch
- Influencer engagement
- Social media management
- Media relations
- Communication strategy
- Research and monitoring
- Digital marketing, and
- Crisis management.
V+O COMMUNICATION NIGERIA
V+O Communication is the largest communication and public affairs consultancy in South Eastern Europe with wholly owned offices in six countries, Greece, Bulgaria, Romania, Serbia, Albania and Cyprus. V+O true to its vision of becoming a catalyst for growth, opened a wholly owned office in Nigeria and Brussels in 2014.
The services they render include:
- Corporate Communication
- Intelligence And Analysis
- Public Affairs
- Brand And Marketing Communication
- Financial Communication, and
- Digital Communication.
ZEBRA STRIPES NETWORKS
Zebra Stripes Networks is a leading PR agency in Nigeria that connects brands with Nigerian consumers. They are a creative communications agency that specializes in the strategic development, and execution of integrated marketing communications campaigns employing cutting-edge digital and traditional technology.
They establish a strong brand presence by utilizing unique methods of engaging with your target demographic. Since inception, they have operated as a full-service public relations and communications company offering end-to-end integrated advertising, design, and communication solutions that are tailored to a brand or company’s needs – guaranteed to resonate with their target market and bring about the desired results.
The services that they render include:
- Consultation services
- Digital communication services
- Outdoor activation services
- Public relation services
- Reputation management services.
WildFlower PR and Company is an award winning public relations, communications and media firm, with expertise in customized strategic campaigns in the areas of personal publicity, development communication, entertainment PR, new media PR, specialized corporate communications and reputation management.
WildFlower is a fully integrated agency that prides itself in a blend of innovative solutions and proven result-oriented methods when addressing clients’ goals. They also believe in the value of creating relationships with people, which is why for every campaign that they carry out, they ensure that there is mutual understanding and relationship between their clients and their target audience.
Blackhouse Media is an international public relations and communications company, working from Nigeria and United Kingdom, to help their clients and partners communicate better. BHM was founded on November 6, 2006 by Ayeni Adekunle, a Nigerian-born writer and journalist.
They provide reputation management, corporate communications, media relations, brand communications, media training, research and intelligence, social media management, amongst many other services for clients in diverse sectors, including ICT, fast moving consumer goods, entertainment, financial services, telecommunications, education, media, and government.
Their consultants and advisers can be found in different parts of the world, helping their clients and partners in over 100 cities but their offices are in Lagos, London, and Edinburgh.