This article explains how to start a football viewing centre business in Nigeria currently in this year 2023. Nigerian Guide will provide detailed explanations of the various steps you must follow in order to open your viewing centre in any part of the country today. Many football fans visit to football viewing centres in Nigeria to watch the games of their favourite teams, for which they pay a fee to see the live events on cable TV.
The purpose of viewing centres is to enable non-cable decoder owners to watch live games while socialising and interacting with a large community of local football supporters. Even those who own cable TV visit viewing centres for the fun of it, which has helped the viewing centre industry in Nigeria flourish.
PROFITABILITY OF VIEWING CENTRE BUSINESS IN NIGERIA
The Nigerian viewing centre industry is immensely profitable, and every weekend, from Friday through Sunday, and occasionally Monday, during the football season, league and cup games are played. You will be able to estimate how much money owners of viewing centres in Nigeria make each matchday if you take into account the UEFA Champions League, UEFA Europa League, and UEFA Conference League, all of which are played during the week from Tuesdays to Thursdays.
In Lagos State, Nigeria, the average viewing centre fee is ₦150 per match. If the viewing centre can accommodate, say, 150 viewers, then, assuming all other factors are equal, the owner of the viewing centre will earn ₦22,500 on a match day, ₦90,000 over the course of a week, and ₦360,000 over the course of a month. This is serious money.
GUIDE ON HOW TO START FOOTBALL VIEWING CENTRE BUSINESS IN NIGERIA 2023
The following are the step by step processes on how to start football viewing centre business in Nigeria this 2023:
GET THE REQUIRED EXPERIENCE
Before getting started in the industry, you might need to learn the ins and outs of it. You must be able to collect money from your viewers, recognize the faces of those who have not paid, and know which football matches are taking place at what time. You also need to learn how to subscribe to a cable decoder plan for all important matches. To operate viewing centre business in Nigeria, no formal education or certification is required.
RAISE CAPITAL FOR YOUR BUSINESS
You won’t need a lot of money to start this business; if you don’t need to build or rent a hall, you may get started with as at least ₦300,000; however, if you need to rent a hall, you might require more money. If you do not have any cash at hand, you can apply for a loan from any commercial bank or you can join a cooperative society and adhere to their loan-application procedures. You can as well ask for financial help from family and friends to get your business up and running.
REGISTER YOUR BUSINESS
To give your watching center business credibility, you need register it with the CAC in Nigeria. Some Nigerians who own viewing centers do not see the need to register them, but it is advised that you do so as to avoid getting in trouble with the law.
FIND A GOOD LOCATION FOR YOUR BUSINESS
Choosing a good location is important for your business’s success. You should choose a location that is easily accessible by people, is visible to the public, is close to a road, and is highly populated with young people most especially so you can attract lots of customers.
SET UP YOUR VIEWING CENTRE
Depending on your needs and what you want to offer, you should build a viewing hall to your specifications if you have a large budget or you could rent one that is large enough for you. Just keep in mind that you must differentiate it from what is already available and what others are offering.
EQUIP YOUR VIEWING CENTRE
You should provide your viewing centre with the required equipment, such as chairs or benches, television sets, cable decoders, generator sets, and a board where you write out the match fixtures for the day. All these need to be put in place if you want to run your viewing centre business in Nigeria successfully.
You could decide to sell other items by the side such as soft drinks, snacks, and pepper soup within your business premises. This could boost your viewing centre business as customers would like to patronize you because of the other things you offer to keep them relaxed. You could also offer discounts to some customers who have proven to be loyal customers.
MANAGEMENT OF THE VIEWING CENTRE
It is almost a sole proprietorship business because you are the head of your business and have the final say in its affairs. Other employees, such as sales boys or girls, may assist your customers and collect payment for viewing.
Give your company a catchy name to help customers remember it. If your business is new, you can hold a promotional event for your customers to create awareness. Ensure that your customers are as comfortable as possible so that they can always come back whenever it’s match day. Additionally, try to make your viewing centre spacious so you can draw in more customers and increase your revenue.