This post is all about how to start fashion designing business in Nigeria. Tailoring has become one of the most attractive business ventures in the country and we will guide you on the important steps to take in order to become a successful entrepreneur in this profession.
The Nigerian fashion industry is worth a fortune and it continues to increase and improve in worth due to the high number of creative minds entering into the industry at a very fast rate, and because this sector of the economy promotes good looks with different style inspirations, there is a very big chance that you will succeed in the business if you truly know your onions and can play with different coloured fabrics and designs that suits the needs of the 21st century fashion lover.
Some of the top fashion designers in Nigeria own fashion schools that train upcoming tailors on the best practices in the business, honing their skills in the latest fashion trends to suit the needs of their various customers. A beautiful thing about tailoring is that you can earn weekly, bi-weekly or even monthly and this depends on your consistency to deliver; that is how lucrative this business really is, and as we proceed, we will see the steps required to become a fashion designer in the country below.
HOW TO BECOME A FASHION DESIGNER IN NIGERIA: STEP BY STEP GUIDE
The following guidelines are the steps to take in order to start a fashion designing business in Nigeria presently:
STEP 1: GET THE NECESSARY TRAINING
Before ever venturing into the fashion designing business, you will need to acquire the skills. Enrolling at some of the best fashion schools around you should be a priority at this stage so that you will learn everything you need to know about your line of business in order to stand out among your competitors.
STEP 2: DRAW UP A BUSINESS PLAN
On successful completion of your fashion training, you will need to write a good business plan for your business going forward. Having a great business plan can guide you on which direction you want to take with your tailoring business.
STEP 3: KNOW YOUR TARGET MARKET
You should have already known this from the beginning when you enrolled into a fashion school. Are you focusing on men only? Women only? Or both? Will you major in designing for children as well when you sew for men and women in the process? What are the trending styles that your potential customers love? Will they buy your bespoke outfits if you mass produce? All these things should be considered when you want start your fashion designing business.
STEP 4: GET YOUR CAPITAL READY
After going through the preparatory processes that will launch you into your fashion business, your starting funds should also be made available so that you can launch your tailoring business without much hassles. You can decide to start small and grow your business or you can start big if you have the finance to do so. This means that your principal equipment for the business which is your sewing machine should be factored into your capital requirements.
If you want to start small and grow your business, With a sum of ₦150,000 you can, and this is if you are starting from home but you will need more, say ₦300,000 – ₦500,000 upwards, depending on your location and that is if you are renting a shop and buying other accompanying fashion designing equipment for your business.
STEP 5: GIVE YOUR BRAND A NAME AND A LOGO IF POSSIBLE
You should think up a great brand name for your fashion design business that will resonate with your potential customers in the future. You can also develop a very unique logo for your business that will differentiate your brand from the others.
STEP 6: GET A GOOD LOCATION FOR YOUR FASHION DESIGNING BUSINESS
If you are not starting your business from the home, you will need a great location that favours your business so as to make great profits and reinvest into it.
STEP 7: ADVERTISE YOUR BUSINESS
Your business is a dynamic one and should be advertised with every opportunity that you get. You can take breathtaking shots of your designs and leverage on the power of social media by advertising on Instagram, Twitter, Facebook and WhatsApp or other social media platforms that allows you to reach a large number of people. You can create a page for your business on Facebook to help you reach your target market. Paying for sponsored posts across your social media platforms is a great way to reach people faster than usual.
STEP 7: HAVE AN OFFICIAL FASHION WEBSITE/BLOG (OPTIONAL)
You can decide to have an official fashion website or a blog to further promote your business and also teach upcoming fashion designers certain things they should know about creating great dresses.
IMPORTANT SKILLS TO HAVE AS A FASHION DESIGNER
The following are important skills to possess as a fashion designer in Nigeria:
- Good managerial skills
- Excellent creative skills
- Impressive marketing skills
- Great negotiation skills
- Excellent time management skills.
EQUIPMENT AND MATERIALS NEEDED TO START UP A FASHION DESIGNING BUSINESS IN NIGERIA
Here are the basic materials and equipments needed to start up a small fashion design business;
You will need a tape rule to get accurate measurements of your clients so as to give them the preferred sizes of dresses that they want.
NEEDLES AND THREADS
Different colours of threads are required for different cloth designs and you will always need a combination of threads and needles to sew excellent dresses for your customers.
CHAIRS AND TABLES
In sewing, the importance of chairs and tables can never be overestimated. You will need a good chair to sit on for your work so as not to give you back pains and tables are needed for cutting and ironing clothes.
This is the most important equipment in your work as a fashion designer. A good sewing machine helps you achieve your targets easily.
Other fashion designing equipment include:
- Weaving machine
- Embroidery machine
- Pressing Iron
- Generator, etc.
HOW PROFITABLE IS FASHION DESIGNING BUSINESS IN NIGERIA?
Fashion designing is very profitable and this is dependent on the number of dresses you sew for your clients per day, per week or per month. If your customers come to love and trust your work, without a doubt, you will make good profits in this business and with that, you can keep expanding.
NOTE: If you live in Niger State, around Bida precisely, and you need a very good fashion designer that specializes in women’s wears and that can capture your imagination excellently, contact Ellacious Designs on this number 08158681432 or send an email to firstname.lastname@example.org. You can also follow them on Instagram @ellaciousdesigns_ng and send a direct message. They are also into nationwide delivery.