How To Promote Your Business On Facebook In Nigeria (2023)

If you want to promote your business on Facebook in Nigeria this 2023, you should have an active Facebook page for that as it is through this that you can advertise your business to a large number of targeted people/audience and encourage them to take action, either by getting more website visitors, getting more website purchases, getting people to like and follow your page thereby growing it significantly, etc.

How To Promote Your Business On Facebook In Nigeria

Facebook is a very powerful advertising and marketing tool for businesses in Nigeria, and the right social media campaign on this platform can put your business out there if you leverage on the power of its far reaching network. It can give your business visibility and expose you to very good prospects that can take you to the next level. Gone are the days when Facebook was just a mere social network app where family and friends connected, etc. Today, this social media platform has evolved to be very important to businesses in Nigeria that without it, many people will struggle to stay in business.

Many people in Nigeria today still do not know how to promote their businesses on Facebook and if you are one of such people, it is nothing to be ashamed about seeing that it is your quest for that knowledge that brought you here, and Nigerian Guide will walk you through the steps so that you will be able to advertise your business on Facebook in Nigeria effectively so as to reach the right people.


The following are seven (7), easy steps to take in order to promote or advertise your business on Facebook in Nigeria this 2023:


The first thing to do when you want to promote your business on Facebook in Nigeria is to create a Facebook page. This page is different from your normal user timeline on the social media app and it should represent everything that your business stands for. Creating a Facebook page is absolutely free and you can link it to your personal timeline on the social media platform. With the page ready, you can now start using it to promote your business.


Defining your marketing aim is the next stage on how to advertise your business on Facebook in Nigeria. Facebook has features that will assist you in defining and achieving your marketing objectives. As you begin to fill in your information on your new Facebook page, you will be asked to answer a few questions about your business/company that will help Facebook advertise your products or services to the right people and tell them what they need to do. Your marketing objectives are more likely to change as your company grows.


The next step on how to promote your business on Facebook in Nigeria is to set your ideal target audience. This step is critical for a successful Facebook Ads campaign since it will make your advert more purposeful and produce the desired results by displaying it to the right audience who are likely to require your products or services. Interestingly, Facebook gives a wide range of targeting choices to assist you identify the ideal niche, regardless of your niche. In order to accomplish this, Facebook uses demographics, location, interests, and habits of the audience to offer the appropriate advertisement on their timeline.


Still on how to promote your business on Facebook in Nigeria, the next task to perform is to select platforms and placements where your business campaigns will be displayed. This is another reason why you should make use of Facebook for your social media marketing campaign because your adverts are not only limited to Facebook but it is also displayed on other platforms affiliated to it such as Instagram, and Messenger. So, make sure you let Facebook show your adverts on other platforms to expand your reach. If you want to harmonise all your accounts in the Meta ecosystem, you can download the Meta Business Suite for this.


Setting your budget and schedule is very critical when you want to advertise your business on Facebook in Nigeria. Decide how much you want to spend on your Facebook marketing campaign. You can also pick between a daily or lifetime budget. If you wish to schedule your ad in the future, you can specify the start and finish dates, or you can go live right away. To learn more about how to pay for Facebook ads in Nigeria, the link provided will be very helpful.


At this point, you will need to create your Facebook ads. This can be accomplished by employing the appropriate title or text copy, as well as the appropriate image. Also, when your target audience click on your ad, you must supply a means through which they can take action, an example is to put the link to your website so that when they click, they can be redirected to your website for more information.

Make sure your ad is brightly coloured and that it includes graphics that will pique the interest of your target audience. Also, be sure to include information about your company on the image you promote so that potential prospects may read and learn as much as you want them to. Finally, make sure you’re using the correct image size which is 1200 x 628 pixels so that your ad creatives can optimize on every screen.


This is the final and most important step on promoting your business on Facebook. You should go through all of the previous stages before hitting the launch button. The reason for this is that you must be certain that you have entered every detail correctly and appropriately, free of any errors or mistakes. After you have double-checked that all the previous steps up to this point were taken correctly, you can go ahead and run your Facebook ad. Before being approved, Facebook ads are checked to ensure that they comply with the Facebook Ads Policy. When your ad is accepted, you will be alerted, and you can start following the success of your ad on Facebook’s Ads Manager.

The Author

Maduawuchi Obialo

Maduawuchi Obialo is the founder of Nigerian Guide and the Editor-in-Chief at Nigerian Infopedia. He is a professional Web Content Developer and a Biochemist.

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