This article is about how to become a social media manager in Nigeria currently in this year 2023. A social media manager is a person whose main responsibility is to oversee the social media accounts/platforms used by an organization. To do this, the company develops a social media strategy, produces high-quality content, studies analytics, improves customer service, and manages its advertising efforts.
You need to be really good at using the majority of social media platforms, have excellent communication skills, and obtain a degree or certification in order to work as a social media manager. In the majority of large businesses and organizations, social media management is typically a separate position. However, social media management can be combined with several other marketing responsibilities in small businesses. Digital marketing and social media marketing are the most popular.
GUIDE ON HOW TO BECOME A SOCIAL MEDIA MANAGER IN NIGERIA 2023
The following are the step by step processes on how to become a social media manager in Nigeria this 2023:
A certification from a recognized institution is necessary to work as a social media manager. There are lots of free online courses that you can take to better grasp what this work requires even if you don’t have the money for it. As an alternative, you can acquire relevant work experience from a reputable business that has the patience to see you develop while you are there.
GET THE EXPERIENCE
As previously mentioned, you can gain on-the-job experience in social media management, social media marketing, and social media strategy even without a certification. This is achievable if you work and advance in your position while managing the social media account of the company that hired you to handle this area of their business, but it calls for your employer’s patience. As an alternative, you can also create your own social media accounts and practice with them before applying for such employment at major organizations. As you get more knowledge about the role, this will help you determine what is effective and what is not.
LEARN HOW TO USE SOCIAL MEDIA TOOLS
As a social media manager, you should be knowledgeable about the popular social media tools and metrics you may use to track your development. This enables you to develop plans that can help the firm grow even further and lets you decide whether to keep up a trend or not. In order to achieve success for your business, you can also utilize additional online tools to organize your content development and posting as well as to keep an eye on your competition.
CREATE TIME FOR EXTRA TRAINING
Since social media management is a dynamic and constantly changing field, you must be prepared to carve out time to develop your knowledge by occasionally enrolling in additional trainings in order to stay up to date on the most effective and cutting-edge approaches to performing the job successfully.
CREATE YOUR OWN PORTFOLIO
As you gain experience working as a social media manager in Nigeria, you will become better and better. As a result, you will need to build a portfolio of your work that is easily accessible online so that people looking for the best social media managers can view it and decide whether to hire you based on the volume of jobs you have completed and your credibility. Building strong connections on the social media platforms of respectable and well-known organizations can be facilitated by a strong portfolio.
SKILLS NEEDED TO BE A GOOD SOCIAL MEDIA MANAGER IN NIGERIA
Some of the skills required to work well as a social media manager in Nigeria today include the following:
TIME MANAGEMENT SKILLS
Time management is extremely important for social media managers, especially those who work freelance. This is as a result of the numerous consumers they serve each day. Because they produce and disseminate information at the scheduled time, they are time efficient.
ERROR-FREE CONTENT AND FLUENT LANGUAGE SKILLS
A social media manager in Nigeria must be proficient in spelling and grammar. Furthermore, the individual should be fluent in English in order to project a competent and professional image of the organization whose social media network they manage.
CUSTOMER SUPPORT SKILLS
Regardless of the comment’s content, a social media manager should be able to politely respond to it. Even if an audience member’s remark appears to be an insult, it is still appropriate to respond politely. An organization will look more professional if it provides good customer service.
For imagery and visual content, most social media managers in Nigeria collaborate with graphic designers. However, if they have the necessary tools and skills, some social media managers can create their own. In either case, creative skills are required to know which image to use and which to avoid.
FUNCTIONS OF A SOCIAL MEDIA MANAGER IN NIGERIA
The following are the functions of a social media manager in Nigeria today:
CREATING AND IMPLEMENTING SOCIAL MEDIA STRATEGY
A social media strategy is a plan that highlights a social media manager’s goals, as well as the various methods for achieving those goals and tracking their progress. Your social media strategy is a detailed list of everything you intend to do and achieve on social media. A good social media strategy, when implemented correctly, will increase traffic, engagement, sales leads, and customers.
MANAGE SOCIAL MEDIA ACCOUNTS OF THE ORGANIZATION
The day-to-day administration of all the social media channels held by the business is another task performed by a social media manager in Nigeria. Facebook, Instagram, Twitter, Tiktok, YouTube, Pinterest, and LinkedIn may be included in this. On behalf of the business, the social media manager regularly produces and distributes content on various networks.
Managing and improving social media communities is one of the duties of a social media manager. This is accomplished via responding to postings and comments on social media platforms as well as starting conversations there.
MEASURING THE COMPANY’S PROGRESS ON SOCIAL MEDIA PLATFORMS
Monitoring, tracking, evaluating, and reporting on the development and effectiveness of the company’s social media platforms is among the duties of a social media manager in Nigeria. Typically, analytics and insight technologies like Facebook insights and Google Analytics are used for this.
MONITORING CLOSE COMPETITORS
One of the tasks a social media manager conducts is to keep an eye on the rival businesses of the company or client. An excellent strategy to keep ahead in the social media sector is to observe the activities of a successful rival.
EDUCATING AND TRAINING COLLEAGUES
A social media manager’s responsibilities include training other employees on how to use popular social media platforms. This will make all notable employees in your company social media literate. In addition, encouraging the use of social media in your organization can lead to in-house tasks.
For example, if another employee is required to assist you part-time, the company will not have to hire a new employee. Because the knowledge required for the role has already been acquired, one of the existing employees can fill the role.
PERFORMING OTHER JOB-RELATED TASKS
A social media manager frequently communicates with agency customers via social media. It can also be done by sending and responding to emails or dialing and receiving business phone calls.
A social media manager in Nigeria should be able to critically examine the company budget as well as the social media platform, and then develop a budget that will cover all social media activities and campaigns. In addition, the social media manager is responsible for controlling the allocated revenue so that the company’s marketing progresses while spending as little as possible.
WHAT IS THE SALARY OF A SOCIAL MEDIA MANAGER IN NIGERIA TODAY?
On the average, the monthly salary of social media managers in Nigeria currently in this year 2023 is between the range of ₦70,000 – ₦150,000 at entry level. This salary structure varies depending on location, company, your level of experience.