This article is about the current cost of branding motor vehicles in Nigeria this 2023. In our country currently, branded vehicles are one of the most strategic and cost effective marketing windows for many businesses to go public and a great way to make a lasting first impression for potential clients and customers.
If you reside in Lagos State, and any other major city in Nigeria, it will not be surprising to see different vehicles sporting different brands of products and services of different businesses on them; when you see this, it means that these vehicles have been branded and such branding may be partial or full.
Branding of motor vehicles in Nigeria depends on what the business owner wants and the particular price it will go for, and it is done so that people can continually see these businesses and subconsciously register them in their minds, identifying with them almost immediately or at a later date.
A company’s image is one of its most valuable assets, and motor vehicle branding is one of the easiest ways to create awareness of the business to their local audience, optimising mobile advertisement efforts in the process. Motor vehicle branding is like have a moving billboard that offers you cheap advertisement.
This form of outdoor media is cost effective and very good in exposing your company or business brand to the public. It offers you brand consistency, ensures local targeting which increases the awareness of where your business is located at, and it draws the attention of pedestrians in your locality and gives you strategic versatility in the long or short term, helping you to control, replace or update your motor vehicle branding whenever you want.
Motor vehicle branding also offers you fixed advertising cost as you do not need to keep spending to get your business out there once the vehicle has been branded and it helps in protecting the paint of your vehicle, preserving the market value of the vehicle when it is ready to be sold, because the paint will still look new.
Whether you have delivery vehicles or a sales fleet on the road each day, these vehicles provide a valuable opportunity for you to generate awareness about your brand or product and create a positive image for your company. Every second that a branded vehicle spends in the traffic is quality marketing time and your sales force will literally be driving around in their business card.
In addition to this unique advertising opportunity, branded vehicles are known to instill a sense of company pride among staff and drivers. One thing you must take note of when you want to brand your vehicles is that the cost of branding depends on the colours and images to be branded as well as the type of vehicle to be branded, be it a car, bus or truck.
Having said all these, one may ask, how much does it cost to brand motor vehicles in Nigeria today? We shall discuss this in detail as we proceed in the course of this article below.
CURRENT COST OF BRANDING MOTOR VEHICLES IN NIGERIA 2023
The following are some of the types of motor vehicle branding we have in Nigeria and we shall treat them one after the other, giving their different prices in the process:
- Full Wrap Motor Vehicle Branding
- Partial Wrap Motor Vehicle Branding
- One Way Vision Motor Vehicle Branding
- Basic Spot Motor Vehicle Branding
- Spot Graphics Motor Vehicles Branding.
CURRENT COST OF FULL WRAP MOTOR VEHICLE BRANDING IN NIGERIA
A full wrap motor vehicle branding is a vinyl wrap that covers the entirety of your vehicle in an adhesive specialist vinyl material. The wrap material is produced to allow it to bend and shape around the curves and the contours of your motor vehicle, and it has an extra-strength adhesive that usually comes with a 7-year warranty.
This type of motor vehicle branding is the most popular as well as the most expensive type of vehicle branding in Nigeria. Currently, on the average, the cost of full wrap motor vehicle branding in Nigeria this 2023 is between the price range of ₦70,000 – ₦80,000.
CURRENT COST OF PARTIAL WRAP MOTOR VEHICLE BRANDING IN NIGERIA
Partial wraps, unlike full wraps, focus on the central portions of the vehicle such as the bonnet, sides and boot, and may cover anywhere from one-quarter to three-quarters of the car. These wraps let you incorporate the original colour of the car into your design, but the transitions between wrap and paint are designed to be nearly invisible.
Partial wraps are cheaper than full wraps and are easier to change if you need to update your marketing messages. If you do not wish to change the colour of your vehicle or you’re just advertising a special event or limited-time promotion, partial wraps become the ideal choice. In Nigeria today, the current cost of partial wrap motor vehicle branding is between the price range of ₦50,000 – ₦60,000.
CURRENT COST OF ONE WAY VISION MOTOR VEHICLE BRANDING IN NIGERIA
One Way Vision motor vehicle branding is a window graphic made from perforated vinyl film. In this type of branding, the tiny, perforated holes ensure that you continue to see out from your vehicle, while a person looking from the outside of the vehicle will only see the advertising graphics. On the average, the current cost of one way vision motor vehicle branding in Nigeria today is between the price range of ₦18,000 – ₦20,000.
CURRENT COST OF BASIC SPOT VEHICLE BRANDING IN NIGERIA
Basic spot motor vehicle branding is usually targeted at a spot on a vehicle which is almost always at the front door or the body of the vehicle. In Nigeria today, the current cost of basic spot vehicle branding is between the price range of ₦25,000 – ₦30,000.
CURRENT COST OF SPOT GRAPHICS MOTOR VEHICLE BRANDING IN NIGERIA
Spot graphics motor vehicle branding involves the branding of more than one/different spots on a vehicle. On the average, the current cost of spot graphics motor vehicle branding in Nigeria is between the price range of ₦45,000 – ₦60,000.